After a successful kick-off semester at Bethune-Cookman University in Daytona Beach, Florida, NASCAR is expanding its Campus Lab Program to Winston-Salem State University.

Starting in the spring semester of 2025, students at Winston-Salem State University in North Carolina will also have the opportunity to join the program that targets highly motivated students interested in pursuing careers in the sports industry and provides hands-on experience through a specialized curriculum.

Winston-Salem State University is the only HBCU and only public university to offer a motorsports management degree program. Currently, NASCAR Craftsman Truck Series driver Rajah Caruth is a full-time student at WSSU pursuing a degree in motorsports management. He made history earlier this year as the third Black driver to win a NASCAR national series race.

Students accepted to the NASCAR Campus Lab Program will get real-world experience developing a marketing activation while managing a set budget provided by NASCAR, compete in a case study competition, get a behind-the-scenes view of careers throughout the industry, be paired with a mentor from NASCAR’s Black employee resource group and receive resume and interview tips from human resources professionals.

Upon completion of the program, NASCAR will provide participating students with a scholarship prize, and at least one eligible student will earn a spot in the NASCAR Diversity Internship Program for the upcoming summer. NDIP was launched in 2000 and since then more than 500 college students have participated in the initiative.

The NASCAR Campus Lab Program is open to sophomores and juniors at Winston-Salem State University within the college of arts, sciences, business and education who have a demonstrated interest in working in the sports industry. Applications for the spring 2025 cohort opened on October 8 and close on November 1.

For more information, visit nascar.com or wssu.edu.